PRESS RELEASE
Trust Chem opens its European warehouse for Organic Pigments in Rotterdam
During an opening ceremony on December 2, 2009 the European warehouse for the Hangzhou (PR China) based Trust Chem Group was officially opened. From this 4000 m2 Rotterdam hub an extensive range of organic pigments will be supplied to the European market.
The Rotterdam warehouse will be operated by Forvision|Fritom, a full service logistic provider. Like Trust Chem the Fritom group is a family owned company with Customer Service being the driving force of both companies.
Many customers (including dispersion houses) asked Trust Chem to invest in a European supply and this new facility enables their pigment needs to be met. From the new European warehouse, distribution quantities of organic pigments will be supplied especially to the coatings and master batch industry as well as to the distributor network.
Transportation will be carried out by Fritom trucks. "Fritom operates an established European distribution network, owning a fleet of over 1000 trucks and 96.000m2 warehouses. Trucks are equipped with an advanced GPS based track-and-trace system. ERP systems of both companies are linked through an EDI connection". According to Jos de Jonge - Manager Operations Forvision|Fritom.
"We want to work with a logistic provider who has a vast knowledge of logistics, an extensive network and one whom shares the same customer philosophy as Trust Chem. When supplying dry powder pigments working with our own drivers and avoiding the hub and spoke model is important too", commented Robert Paul Wielinga - Managing Director of Trust Chem Europe.
Despite the global economic situation Trust Chem has faced a moderate growth of its activities in Europe. For 2010 further growth is predicted when new product lines will be introduced.
Trust Chem Co Ltd based in Hangzhou (PR China) is the leading and independent manufacturer of organic pigments in China. With the ownership of 4 manufacturing sites, an international R&D Centre and a state of the art application lab in Hangzhou the Trust Chem group is the nr. 1 Asian manufacturer of Organic Pigments. Main applications are in inks, plastics, coatings and specialties. Trust Chem has a strong foothold in high end applications and at multinational customers.
